INNOVATIVE APPROACHES TO THE DEVELOPMENT OF REGIONAL TOURISM USING MARKETING PROJECTS

Authors

  • INNA TKACHIVSKA
  • HALYNA HUMENIUK
  • ANDRIJ HUMENYUK

DOI:

https://doi.org/10.15330/obrii.56.1.141-146

Keywords:

innovative approaches, innovative tourist product, regional tourism, tourist clusters, influencing factors, marketing projects

Abstract

The article analyzes the development of tourism and tourist clusters (in particular, clusters of rural tourism) in the Ivano-Frankivsk region, proposes promising directions for the development of tourism in the region through the creation of clusters, improves the justification of the essence of tourist clusters, outlines the main problems of the modern regional policy for the development of cluster initiatives. Further, the impact of cluster initiatives on the social and economic development of Ukraine and the region in particular is revealed. The development of rural green tourism in the region, the development of marketing projects and strategies for the promotion of various types of recreation offered in this area, as well as participation in development grant programs are presented. The rural tourism cluster "Boykiv color" and its main characteristics are analyzed.

Author Biographies

INNA TKACHIVSKA

 phD in Education, Associate Professor of the Department of Theory and Methods of Physical Culture, Vasyl Stefanyk Precarpathian National University, Ukraine

   

 

 

HALYNA HUMENIUK

phD in Education, Associate Professor of the Department of Tourism and Local Lore, Vasyl Stefanyk Precarpathian National University, Ukraine

ANDRIJ HUMENYUK

 phD of Sciences in Public Administration, assistant of the Department of Tourism and Local Lore, Vasyl Stefanyk Precarpathian National University, Ukraine

   

 

 

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Published

2023-11-08

Issue

Vol. 56 No. 1 (2023)

Section

Scientific articles