THE USE OF PERCEPTION MAPS IN THE ANALYSIS OF POSITIONING STRATEGIES OF LEADING UNIVERSITIES IN WESTERN EUROPE IN THE INTERNATIONAL INFORMATION SPACE

Authors

  • Iryna SHCHERBAK PhD of Pedagogical Sciences, lecturer at the Department of Informatics Municipal Establishment «Kharkiv Humanitarian-Pedagogical Academy» of Kharkiv Regional Council, Ukraine https://orcid.org/0000-0003-4161-735X

DOI:

https://doi.org/10.15330/obrii.50.1.52-55

Keywords:

perception maps, strategic maps, leading university

Abstract

The article analyzes the effectiveness of using perception maps based on scientific research. The use of perception maps in the analysis of positioning strategies of leading universities in Western Europe in the international information space, in particular, with the example of leading universities in Belgium (Leuven Catholic University, Ghent University, Louvain Catholic University, Brussels University (ULB), Free University of Brussels (VUB)). An algorithm has been developed for conducting a comparative pedagogical analysis of positioning strategies of leading universities in Europe in the international information space.

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Published

2020-04-20

Issue

Vol. 50 No. 1 (2020)

Section

Scientific articles