CYBERBULLYING IN EDUCATIONAL INSTITUTION AS A SOCIO-CULTURAL AND PSYCHOLOGICAL-PEDAGOGICAL PROBLEM OF MODERNITY

Abstract

The article analyses the problem of a new form of violence in the virtual space among students. The authors
define the essence of cyberbullying in the youth environment, reveal the phenomenon of its emergence and growth, describe
its typical features and areas of application, and highlight the main ways to counteract cyberbullying in higher education
institutions. The main types of liability for cyberbullying against others are analysed. The practice of preventing cyberbullying
is described. The researchers emphasise that teachers, practical psychologists, social workers need to know the forms of
cyberbullying in order to organise effective propaedeutic work and prevent the spread of cyberbullying in the educational
environment of a higher education institution. Therefore, pedagogical staff, student council, representatives of social services
and juvenile prevention need to work on finding out the reasons for the increase in cyberbullying in the school student
environment, identifying the scale and scope of the problem, highlighting options for all subjects in the educational process
and creating an innovative system of preventive work against the spread of cyberbullying in an educational institution. It is
stated that activities to prevent cyberbullying among higher education students should be focused on fostering a valuebased
attitude to their life and health, creating a positive atmosphere in order to promote the successful socialisation of each
participant in the educational process. It is believed that in order to counteract cyberbullying in the educational environment,
it is necessary to organise a holistic, strategically thought-out set of measures, which is conditionally divided into two blocks:
administrative and informational.