THE DINNAMICS OF THE SPORTS MOVEMENT IN ROMANIA CORRELATED WITH ELEMENTS OF MANAGTMENT AND MARKETING IN SPORTS
DOI:
https://doi.org/10.15330/fcult.35.59-64Keywords:
sports federations, sports clubs, athletes, funding, sports management and marketing, social policyAbstract
The purpose of the study to establish the dynamics of sports movement in Romania in the
context of management and marketing in sports. Мethods. The study started from the hypothesis that
the drastic decrease in the number of clubs and legitimate people is a consequence of the lack of management
and marketing strategies. Materials from the National Institute of Statistics were used to obtain
the resultsю. Results. The research is aimed at the evolution of the sports phenomenon, characterized by
the number of sports federations, sports clubs and athletes legitimated between 1992 and 2017. Although
statistics show a different dynamic from one type of sport to another, the study makes a comparison
between the two periods: immediately after the change of the political system (1992) and almost two
decades after (2017). The research started from the hypothesis that the type of management and
marketing applied at the federation level, as a national structure under the Ministry of Youth and Sports
and funded from a single source, influenced the number of clubs and, implicitly, the number of
practitioners. The data were collected from the National Institute of Statistics of Romania, from the
Ministry of Sports. The conclusions of the study present some correlations between the evolution of diffe-
rent federations. Conclusion. It has been established that marketing in the 21st century is an important
factor both for the development of sports infrastructure and for attracting young people to sports.
Keywords: sports federations, sports clubs, athletes, funding, sports management and marketing,
social policy.
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